Overview
Chapter 11
Managing the New Product Development Process
1) The majority of all new product development projects result in an economic return.
Answer: FALSE
Difficulty: 1 Easy
Topic: Objectives of the New Product Development Process
Accessibility: Keyboard Navigation
2) A company with a short development cycle can quickly revise or upgrade its offering as design flaws are revealed or technology advances.
Answer: TRUE
Difficulty: 1 Easy
Topic: Objectives of the New Product Development Process
Accessibility: Keyboard Navigation
3) A sequential process has an early warning system to indicate that planned features are not manufacturable.
Answer: FALSE
Difficulty: 1 Easy
Topic: Sequential Versus Partly Parallel Development Processes
Accessibility: Keyboard Navigation
4) Parallel development processes are universally endorsed.
Answer: FALSE
Difficulty: 1 Easy
Topic: Sequential Versus Partly Parallel Development Processes
Accessibility: Keyboard Navigation
5) The use of executive sponsors reduces the effectiveness of a development process.
Answer: FALSE
Difficulty: 1 Easy
Topic: Project Champions
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6) A firm can benefit from developing “antichampions.”
Answer: TRUE
Difficulty: 1 Easy
Topic: Project Champions
Accessibility: Keyboard Navigation
7) Champions are solely involved with radical innovation projects.
Answer: FALSE
Difficulty: 1 Easy
Topic: Project Champions
Accessibility: Keyboard Navigation
8) Many firms use beta testing to get customer input early in the development process.
Answer: TRUE
Difficulty: 1 Easy
Topic: Involving Customers and Suppliers in the Development Process
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9) Suppliers can contribute ideas for product improvement or increased development efficiency.
Answer: TRUE
Difficulty: 1 Easy
Topic: Involving Customers and Suppliers in the Development Process
Accessibility: Keyboard Navigation
10) In the product development process, go/kill gates act as funnels that cull mediocre projects.
Answer: TRUE
Difficulty: 1 Easy
Topic: Tools for Improving the New Product Development Process
Accessibility: Keyboard Navigation
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