Overview
Chapter 11
Managing the New Product Development Process
True/false
1. The majority of new product development projects result in an economic return.
Answer: False
Difficulty: Easy
Page: 239
2. Fuchs Development was trying to decide whether to have a short or long product development cycle. The R&D director said that a shorter cycle is usually better and this is a correct assessment.
Answer: True
Difficulty: Moderate
Page: 240
3. If R&D engineers fail to communicate directly with manufacturing engineers, features may be planned that cannot be manufactured.
Answer: True
Difficulty: Easy
Page: 241
4. Parallel development processes are universally endorsed.
Answer: False
Difficulty: Moderate
Page: 242
5. Project champions are more likely to be from marketing.
Answer: False
Difficulty: Moderate
Page: 243
6. A firm can benefit from developing “antichampions”.
Answer: True
Difficulty: Moderate
Page: 244
7. The R&D engineers are often the ones most able to identify the maximum performance capabilities and minimum service requirements of a new product.
Answer: False
Difficulty: Easy
Page: 245
8. A lead user for a product will often give you an earlier and more accurate idea of whether a new product will be successful in the marketplace compared to other customers.
Answer: True
Difficulty: Easy
Page: 246
9. Suppliers may be actual members of the product team.
Answer: True
Difficulty: Moderate
Page: 246
10. In stage 1 of the stage-gate process, the team builds a business case that includes a defined product, its business justification, and a detailed plan of action for the next stages.
Answer: False
Difficulty: Moderate
Page: 247
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