Business Intelligence A Managerial Perspective On Analytics 3rd Ed By Ramesh Sharda – Test Bank

Business Intelligence, 3e (Sharda/Delen/Turban)

Chapter 7   Business Analytics: Emerging Trends and Future Directions

1) Oklahoma Gas & Electric employs a two-layer information architecture involving data warehouse and improved and expanded integration.

Answer:  FALSE

Diff: 2    Page Ref: 328

2) In the classification of location-based analytic applications, examining geographic site locations falls in the consumer-oriented category.

Answer:  FALSE

Diff: 2    Page Ref: 330

3) In the Great Clips case study, the company uses geospatial data to analyze, among other things, the types of haircuts most popular in different geographic locations.

Answer:  FALSE

Diff: 2    Page Ref: 331-332

4) From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of the data can be used to uncover trends, meaning, and relationships to eventually produce human-understandable representations.

Answer:  TRUE

Diff: 2    Page Ref: 333

5) In the life coach case study, Kaggle recently hosted a competition aimed at identifying muscle motions that may be used to predict the progression of Alzheimer’s disease.

Answer:  TRUE

Diff: 2    Page Ref: 336

6) Content-based filtering approaches are widely used in recommending textual content such as news items and related Web pages.

Answer:  TRUE

Diff: 2    Page Ref: 339

7) The basic premise behind social networking is that it gives people the power to share, making the world more open and connected.

Answer:  TRUE

Diff: 2    Page Ref: 340

8) Cloud computing originates from a reference to the Internet as a “cloud” and is a combination of several information technology components as services.

Answer:  TRUE

Diff: 2    Page Ref: 342

9) Web-based e-mail such as Google’s Gmail are not examples of cloud computing.

Answer:  FALSE

Diff: 2    Page Ref: 342

10) Service-oriented DSS solutions generally offer individual or bundled services to the user as a service.

Answer:  TRUE

Diff: 2    Page Ref: 343

11) In service-oriented DSS, an application programming interface (API) serves to populate source systems with raw data and to pull operational reports.

Answer:  TRUE

Diff: 2    Page Ref: 344