BUSN 7th Edition By Marcella Kelly – Test Bank

1. Marketing is the processes of delivering and exchanging offerings that have value for customers, clients, partners, and society at large. a. True
b. False
ANSWER: True
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value KEYWORDS: Bloom’s: Knowledge
2. Utility is the ability of goods and services to satisfy consumer “wants.” a. True
b. False
ANSWER: True
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
KEYWORDS: Bloom’s: Knowledge
TOPICS: A-Head: Marketing: Getting Value by Giving Value KEYWORDS: Bloom’s: Knowledge
3. Form utility satisfies wants by smoothly transferring ownership of goods and services from seller to buyer. a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value KEYWORDS: Bloom’s: Knowledge
4. Ownership utility satisfies wants by providing goods and services at a convenient place for customers. a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
5. Siliconia Bank locates its ATMs in large grocery stores to provide customers with easy access to banking services. This scenario exemplifies the use of form utility. a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Moderate
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value KEYWORDS: Bloom’s: Application
6. According to the American Marketing Association, marketing provides offerings that have value only for an organization’s customers. a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value KEYWORDS: Bloom’s: Comprehension
7. Ideas such as “Don’t drink and drive” and “Recycle” are examples of form marketing. a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Moderate
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Scope of Marketing: It’s Everywhere!
KEYWORDS: Bloom’s: Application
8. Stray Rescue is a nonprofit organization. Since the organization is not profit driven, it has no need to focus on marketing. a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Moderate
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Scope of Marketing: It’s Everywhere!
KEYWORDS: Bloom’s: Application
9. Companies use event marketing when they sponsor sporting, cultural, or charitable events. a. True
b. False
ANSWER: True
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Scope of Marketing: It’s Everywhere!
KEYWORDS: Bloom’s: Knowledge
10. People marketing involves drawing people to a particular place. a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States – BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Scope of Marketing: It’s Everywhere!
KEYWORDS: Bloom’s: Knowledge