International Marketing 10th Edition by Michael R. Czinkota – Test Bank

Chapter 11: Product Management and Global Brands

TRUE/FALSE

1. Making a profit is the key to successful marketing.

ANS: F PTS: 1 DIF: Easy REF: p. 356
OBJ: LO: 11-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge

2. The core of a firm’s international operations is pricing.

ANS: F PTS: 1 DIF: Easy REF: p. 357
OBJ: LO: 11-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge

3. In order to differentiate a product, a marketer tries to highlight the similarities it has with products in the same class so as to highlight the likenesses of each.

ANS: F PTS: 1 DIF: Moderate REF: p. 357
OBJ: LO: 11-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge

4. Adaptation decisions are made to enhance the exporter’s competitiveness in the marketplace.

ANS: T PTS: 1 DIF: Easy REF: p. 359
OBJ: LO: 11-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge

5. The more exporters learn about local market characteristics in individual markets, the more they are able to establish similarities and, as a result, customize their marketing approach, especially across similar markets.

ANS: F PTS: 1 DIF: Moderate REF: p. 359
OBJ: LO: 11-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge

6. Nontariff barriers include product standards, testing or approval procedures, subsidies for local products, and bureaucratic red tape.

ANS: T PTS: 1 DIF: Easy REF: p. 361
OBJ: LO: 11-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge

7. The characteristics and behavior of intended customer groups are as important as governmental influences on the product adaptation decision.

ANS: T PTS: 1 DIF: Easy REF: p. 362
OBJ: LO: 11-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge

8. Positioning is the physical space a product assumes on a store shelf, and companies pay huge sums of money to have their products first in line.

ANS: F PTS: 1 DIF: Easy REF: p. 364
OBJ: LO: 11-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge

9. Reverse innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

ANS: T PTS: 1 DIF: Moderate REF: p. 364
OBJ: LO: 11-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge

10. Consumer nondurables, such as food products, generally show the highest amount of sensitivity toward differences in national tastes and habits.

ANS: T PTS: 1 DIF: Easy REF: p. 366
OBJ: LO: 11-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom’s: Knowledge