TEST BANKS & SOLUTION MANUALS
LIST OF PRODUCTS
GUIDE
CONTACT US
Test Bank
Login / Register
0 items / $0.00
Menu
Test Bank testbank logo2
0 items / $0.00
  • Home
  • Health Professions
    • Nursing
    • Pharmacology/Surgical
    • Surgical Technology
    • Health and Disease
    • Blood Banking
    • Medical
    • Medicine
    • Emergency Care
    • Nutritional Care
    • Dental Materials
    • Cancer
    • Drug
  • Business & Management
    • Accounting
    • Marketing
    • Management
    • Statistics
    • Auditing
    • Business
    • Business Statistics
    • Banking
    • Financial
    • Financial Accounting
    • Personal Finance
    • Investment
    • Taxation of Business
  • Exams
    • Physical/Examination
  • Science & Technology
    • Biology
    • Chemistry
    • Biochemistry
    • Basic Chemistry
    • Environmental Science
    • Geography
    • Math
    • Psychology
    • Anatomy & Physiology
    • Astronomy
    • Information Technology
    • Microbiology/Biology
    • Neuropsychology
    • Pediatric Primary
    • Research Method
  • Engineering
    • Information Technology
    • Computing Technology
    • Data Analysis
    • Database
    • Web Design
    • Web Development
  • Humanities
    • Communication
    • Economics
    • Education
    • History
    • Sociology
    • Human Development
    • Human Physiology
    • Human Sexuality
    • Politics
    • Criminology
    • Criminal Justic
    • Art
    • Leadership
    • Learning
    • Legal Environment
    • Lifespan
    • Relationship
  • Blog
-43%
Introduction To Mass Communication Media Literacy And Culture 11th Edition By Baran – Test Bank
Click to enlarge
Home » Shop » Introduction To Mass Communication Media Literacy And Culture 11th Edition By Baran – Test Bank
Business Marketing Management B2B 11th Edition By Michael D. Hutt – Test Bank
Business Marketing Management B2B 11th Edition By Michael D. Hutt – Test Bank $35.00 Original price was: $35.00.$20.00Current price is: $20.00.
Back to products
BUSN 5th Edition By Marcella Kelly – Test Bank 1
BUSN 5th Edition By Marcella Kelly – Test Bank $35.00 Original price was: $35.00.$20.00Current price is: $20.00.

Introduction To Mass Communication Media Literacy And Culture 11th Edition By Baran – Test Bank

$35.00 Original price was: $35.00.$20.00Current price is: $20.00.

This is not a Textbook. Please check the free sample before buying.

Edition: 11th Edition

Format: Downloadable ZIP Fille

Resource Type: Test bank

Duration: Unlimited downloads

Delivery: Instant Download

Add to wishlist
SKU: 693215 Category: Communication
Share:
  • Description
  • Reviews (0)
  • Instant Delivery By Mail
Description

Chapter 11
Public Relations

1. Which group calls for an industry to adopt a position of full and total disclosure of information?
A. flacks
B. floggers
C. lobbyists
D. transparentists

Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: Trends and Convergence in Public Relations

2. An event staged specifically to attract public attention is a
A. managed moment.
B. nonevent.
C. pseudo-event.
D. photo op.

Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: A Short History of Public Relations

3. The first U.S. presidential press secretary was
A. P. T. Barnum.
B. Mason Weems.
C. Amos Kendall.
D. John Jay.

Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: A Short History of Public Relations

4. “A sucker is born every minute” was the public relations philosophy of what legendary PR practitioner?
A. P. T. Barnum
B. Mason Weems
C. John Jay
D. Amos Kendall

Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: A Short History of Public Relations

5. The first corporate public relations department was established in 1889 by
A. the New York World.
B. the Publicity Bureau.
C. the New York Central Railroad.
D. Westinghouse Electric.

Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: A Short History of Public Relations

6. The first publicity company, _____________, was established in 1906 to help the railroad industry challenge legislation it opposed.
A. the Publicity Bureau
B. the New York World
C. Lord and Thomas
D. N. W. Ayers & Sons

Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: A Short History of Public Relations

7. Around 1913, public relations pioneer _____________ issued his Declaration of Principles, which moved the profession’s focus from primarily dispensing publicity to providing information.
A. Mason Weems
B. Edward Bernays
C. Ivy Lee
D. George Creel

Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: A Short History of Public Relations

8. President Woodrow Wilson appointed _____________ to head the Committee on Public Information to build public support for U.S. participation in World War I.
A. George Creel
B. Edward Bernays
C. Ivy Lee
D. Mason Weems

Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: A Short History of Public Relations

9. Around the 1920s, public relations pioneer _____________ began stressing two-way communication—that is, public relations practitioners talking to people, and in return listening to them when they talked back.
A. George Creel
B. Edward Bernays
C. Mason Weems
D. Ivy Lee

Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: A Short History of Public Relations

10. President Franklin D. Roosevelt made impressive use of which medium as a public relations tool to sell his New Deal directly to the people?
A. radio
B. talking movies
C. mass-circulation magazines
D. mass-circulation newspapers

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Introduction To Mass Communication Media Literacy And Culture 11th Edition By Baran – Test Bank” Cancel reply

Your email address will not be published. Required fields are marked *

Instant Delivery By Mail

Related products

-43%
Therapeutic Communications For Health Care 3rd Edition By Tamparo Test Bank
Quick view
Add to wishlist
Add to cart

Therapeutic Communications For Health Care 3rd Edition By Tamparo -Test Bank

$35.00 Original price was: $35.00.$20.00Current price is: $20.00.
-43%
Interpersonal Communication 4th Edition By Floyd – Test Bank
Quick view
Add to wishlist
Add to cart

Interpersonal Communication 4th Edition By Floyd – Test Bank

$35.00 Original price was: $35.00.$20.00Current price is: $20.00.
-44%
Illustrated Course Guides Written Communication – Soft Skills For A Digital Workplace 3rd Edition By Jeff Butterfield – Test Bank
Quick view
Add to wishlist
Add to cart

Illustrated Course Guides Written Communication – Soft Skills For A Digital Workplace 3rd Edition By Jeff Butterfield – Test Bank

$45.00 Original price was: $45.00.$25.00Current price is: $25.00.
-43%
Invitation To Human Communication 1st Edition By Griffin – Test Bank
Quick view
Add to wishlist
Add to cart

Invitation To Human Communication 1st Edition By Griffin – Test Bank

$35.00 Original price was: $35.00.$20.00Current price is: $20.00.
-43%
The Art Of Public Speaking 13th Edition By Stephen Lucas – Test Bank
Quick view
Add to wishlist
Add to cart

The Art Of Public Speaking 13th Edition By Stephen Lucas – Test Bank

$35.00 Original price was: $35.00.$20.00Current price is: $20.00.
-43%
ISpeak Public Speaking For Contemporary Life 5th Edition By Paul Nelson – Test Bank
Quick view
Add to wishlist
Add to cart

ISpeak Public Speaking For Contemporary Life 5th Edition By Paul Nelson – Test Bank

$35.00 Original price was: $35.00.$20.00Current price is: $20.00.
-43%
Human Communication 6th Edition By Judy Pearson – Test Bank
Quick view
Add to wishlist
Add to cart

Human Communication 6th Edition By Judy Pearson – Test Bank

$35.00 Original price was: $35.00.$20.00Current price is: $20.00.
-43%
Interpersonal Communication Relating Others 7th Edition By Beebe Redmond – Test Bank
Quick view
Add to wishlist
Add to cart

Interpersonal Communication Relating Others 7th Edition By Beebe Redmond – Test Bank

$35.00 Original price was: $35.00.$20.00Current price is: $20.00.
Test Bank
  • 3277 S WHITE RD SAN JOSE, CA 95148
  • Phone: (064) 332-1233
  • admin@testbank.ltd
MAIN
  • Home
  • Blog
  • Guide
  • FAQs
  • Contact us
  • Account
Categories
  • Test Banks & Solutions
  • List of Products
  • Nursing Test Bank
  • Accounting Test Bank
  • Exams Test Bank
  • Surgical Test Bank
NEED HELP?
  • Privacy Policy
  • Refund & Returns
  • Terms And Conditions
  • Shipping Policy
  • Billing Term Conditions
  • Submit your Request
NEW REQUEST

We have the biggest collection of authentic Test Banks with many more being uploaded every day so if you can’t find your desired Test Bank or Solution Manual then please Submit Request and we will send it to your inbox.

Test Bank 2023 All Right Reserved
payments
  • Home
  • Health Professions
    • Nursing
    • Pharmacology/Surgical
    • Surgical Technology
    • Health and Disease
    • Blood Banking
    • Medical
    • Medicine
    • Emergency Care
    • Nutritional Care
    • Dental Materials
    • Cancer
    • Drug
  • Business & Management
    • Accounting
    • Marketing
    • Management
    • Statistics
    • Auditing
    • Business
    • Business Statistics
    • Banking
    • Financial
    • Financial Accounting
    • Personal Finance
    • Investment
    • Taxation of Business
  • Exams
    • Physical/Examination
  • Science & Technology
    • Biology
    • Chemistry
    • Biochemistry
    • Basic Chemistry
    • Environmental Science
    • Geography
    • Math
    • Psychology
    • Anatomy & Physiology
    • Astronomy
    • Information Technology
    • Microbiology/Biology
    • Neuropsychology
    • Pediatric Primary
    • Research Method
  • Engineering
    • Information Technology
    • Computing Technology
    • Data Analysis
    • Database
    • Web Design
    • Web Development
  • Humanities
    • Communication
    • Economics
    • Education
    • History
    • Sociology
    • Human Development
    • Human Physiology
    • Human Sexuality
    • Politics
    • Criminology
    • Criminal Justic
    • Art
    • Leadership
    • Learning
    • Legal Environment
    • Lifespan
    • Relationship
  • Blog
  • Wishlist
  • Login / Register
Shopping cart
close

Sign in

close

Lost your password?

No account yet?

Create an Account
Start typing to see products you are looking for.
Shop
Wishlist
0 items Cart
My account