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Management Information Systems 7th Edition By Kenneth J. Sousa – Test Bank
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Investments Global 10th Edition By Zvi Bodie – Test Bank $35.00 Original price was: $35.00.$20.00Current price is: $20.00.

Management Information Systems 7th Edition By Kenneth J. Sousa – Test Bank

$35.00 Original price was: $35.00.$20.00Current price is: $20.00.

This is not a Textbook. Please check the free sample before buying.

Edition: 7th Edition

Format: Downloadable ZIP Fille

Resource Type: Test bank

Duration: Unlimited downloads

Delivery: Instant Download

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Category: Information Technology
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Description

1. Data-mining software searches through large amounts of data for meaningful patterns of information.
a. True
b. False

ANSWER: True

2. One objective of data mining is classification: Finding whether certain facts fall into predefined groups.
a. True
b. False

ANSWER: True

3. Consumer clustering refers to the prediction of what each individual accessing a website is most likely to be interested in seeing.
a. True
b. False

ANSWER: False

4. Direct marketing is a data-mining application that identifies the reasons customers switch to competitors and predicts which customers are likely to do so.
a. True
b. False

ANSWER: False

5. Trend analysis refers to the identification of characteristics of transactions that are most likely to be fraudulent.
a. True
b. False

ANSWER: False

6. Loyalty programs, such as frequent flier and consumer clubs, help organizations amass a steady flow of data about their customers.
a. True
b. False

ANSWER: True

7. Online analytical processing (OLAP) applications are powerful tools created specifically for shift employees.
a. True
b. False

ANSWER: False

8. Online analytical processing (OLAP) is increasingly used by corporations to gain efficiencies.
a. True
b. False

ANSWER: True

9. Companies find that the data that they collect directly from consumers provides a full picture of customer needs.
a. True
b. False

ANSWER: False

10. By compiling billions of consumer clickstreams and creating behavioral models, companies can determine individual consumers’ interests from the sites they visited.
a. True
b. False

ANSWER: True

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