Marketing International 17th Edition by Hult – Test Bank

Chapter 11—Strategic Product Management

ESSAY

1. Compare and contrast line extensions and product modifications.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-01
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Comprehension

2. Identify and describe the three major ways to modify existing products, and give an example of each.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 11-01
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Knowledge

3. List and discuss the major phases of the new-product development process.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-02
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Knowledge

4. Discuss the role of new-product development in the marketing mix. Why is new-product development an important issue?

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-02
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Comprehension

5. What is concept testing, and why is it important?

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 11-02
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Knowledge

6. What exactly is analyzed during the business analysis phase of new-product development?

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-02
NAT: BUSPROG: Analytic STA: DISC: Strategy
KEY: Bloom’s: Knowledge

7. Discuss the advantages and problems associated with test marketing.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 11-02
NAT: BUSPROG: Analytic STA: DISC: Marketing Plan
KEY: Bloom’s: Knowledge

8. Discuss the major approaches that marketers use to differentiate their products.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-03
NAT: BUSPROG: Analytic STA: DISC: Strategy
KEY: Bloom’s: Knowledge

9. Identify and explain the dimensions of product quality.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-03
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Knowledge

10. Why and how might an organization delete existing products?

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-05
NAT: BUSPROG: Analytic STA: DISC: Strategy | DISC: Product
KEY: Bloom’s: Comprehension