Marketing The Core 5th Canadian Edition By Roger A. Kerin – Test Bank

Chapter 11
Retailing and Wholesaling
True / False Questions

1. Retailing includes all activities involved with providing goods to consumers and business buyers.
FALSE

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 11-01 Describe the benefits that retailing provides for consumers.
Topic: 11-01 The Value of Retailing

2. A retailer that moves to 24/7 hours of operation is offering consumers place utility.
FALSE

Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 11-01 Describe the benefits that retailing provides for consumers.
Topic: 11-02 Consumer Utilities Offered by Retailing

3. The largest retailers in Canada are predominantly in the food business.
TRUE

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 11-01 Describe the benefits that retailing provides for consumers.
Topic: 11-03 The Canadian Retail Scene

4. Studies reveal that most of the top 10 retailers operate solely in their countries of origin.
FALSE

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 11-01 Describe the benefits that retailing provides for consumers.
Topic: 11-04 The Global Retail Picture

5. Form of ownership distinguishes retail outlets based on whether individuals, corporate chains, or contractual systems operate the outlet.
TRUE

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 11-02 Classify retail outlets by forms of ownership.
Topic: 11-05 Forms of Ownership

6. Customers enjoy the advantages of convenience, quality personal service, and lifestyle compatibility through corporate chains.
FALSE

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Learning Objective: 11-02 Classify retail outlets by forms of ownership.
Topic: 11-07 Corporate Chain

7. A firm that contracts with a parent company to set up a business or retail outlet is called the franchiser.
FALSE

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 11-02 Classify retail outlets by forms of ownership.
Topic: 11-08 Contractual System

8. Although franchising increases the parent company’s degree of control, it leads to an increase in costs of expansion.
FALSE

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 11-02 Classify retail outlets by forms of ownership.
Topic: 11-08 Contractual System

9. A retailer’s first task in developing a retail strategy is to position the products to differentiate itself from its competitors.
FALSE

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 11-03 Explain the importance of target market selection and positioning for retailers.
Topic: 11-10 Selecting a Target Market

10. Shopper marketing helps a retailer understand how consumers behave as shoppers in different channels and formats.
TRUE