Media Now Understanding Media, Culture, and Technology , 9th Edition By Joseph Straubhaar – Test Bank

True / False

1. Handbills provided the earliest form of advertising in Europe and the United States.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:55 PM
DATE MODIFIED: 9/10/2014 8:41 AM

2. The New York Times was the first newspaper to include advertisements in the United States.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:55 PM
DATE MODIFIED: 8/24/2014 5:55 PM

3. Political propaganda developed during World War I greatly influenced the development of the US advertising industry.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:56 PM
DATE MODIFIED: 6/15/2017 9:12 AM

4. Radio is considered to be the first mass media used by advertisers.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:56 PM
DATE MODIFIED: 8/24/2014 5:56 PM

5. Integrated marketing communication tends to only focus on digital media for advertising.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:56 PM
DATE MODIFIED: 9/10/2014 8:42 AM

6. 30-second television ads are no longer considered to be the most popular or effective type of advertising.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:56 PM
DATE MODIFIED: 8/24/2014 5:57 PM

7. A prize in a box of Cracker Jacks would be considered an example of a sales promotion.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:57 PM
DATE MODIFIED: 8/24/2014 5:57 PM

8. Facebook ads are considered to be the fastest growing type of advertising in the United States.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:57 PM
DATE MODIFIED: 8/24/2014 5:57 PM

9. Click-through rate refers to the time individuals spend looking at a single ad on a website.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:57 PM
DATE MODIFIED: 8/24/2014 5:57 PM

10. Database marketing is considered to be the least intrusive form of advertising.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/24/2014 5:57 PM
DATE MODIFIED: 8/24/2014 5:58 PM