Strategic Management Of Technological Innovation 5th Edition By Schilling – Test Bank

Overview

Chapter 11
Managing the New Product Development Process Answer Key

True/false

1.
(p. 240) The majority of all new product development projects result in an economic return.

FALSE

Difficulty: 1 Easy

2.
(p. 242) A company with a short development cycle can quickly revise or upgrade its offering as design flaws are revealed or technology advances.

TRUE

Difficulty: 1 Easy

3.
(p. 243) A sequential process has an early warning system to indicate that planned features are not manufacturable.

FALSE

Difficulty: 1 Easy

4.
(p. 245) Parallel development processes are universally endorsed.

FALSE

Difficulty: 1 Easy

5.
(p. 245) The use of executive sponsors reduces the effectiveness of a development process.

FALSE

Difficulty: 1 Easy

6.
(p. 247) A firm can benefit from developing “antichampions.”

TRUE

Difficulty: 1 Easy

7.
(p. 247) Firms always make decisions about projects on the basis of marketing criteria.

FALSE

Difficulty: 1 Easy

8.
(p. 247) Many firms use beta testing to get customer input early in the development process.

TRUE

Difficulty: 1 Easy

9.
(p. 248) Suppliers can contribute ideas for product improvement or increased development efficiency.

TRUE

Difficulty: 1 Easy

10.
(p. 251) In the product development process, expenditures increase as uncertainty increases.

FALSE

Difficulty: 1 Easy

11.
(p. 255) In the context of design rules for fabricated assembly products, minimizing the number of parts for a product reduces direct labor and material handling costs.

TRUE