Section V – Managing Diversity in Terms of the Ethical, Legal, Media and Marketing Issues
- According to the resource-theory of the firm discussed in McNett’s article The Ethics of Workplace
Diversity, the main reason for an organization to have a more diverse workforce would be
- to avoid lawsuits.
- to attract the best and most diverse talent that can become a competitive advantage in diverse
markets.*
- to satisfy the requirements of the Human Resources Department.
- to manage in an ethical socially responsible manner.
- Deontological ethical theories say that a manager should diversify the workforce because
- it is a legal obligation.
- it is demanded by the public.
- it is the right thing to do.*
- it will produce greater profits.
- Which of the following actions demonstrates the caring theory of ethical management?
- An owner or manager allowsemployees paid time off to work in a charity of their choice.*
- Instead of an annual bonus, the owner donates money to his favorite charity in the name of
the employees.
- When planning who to layoff, the manger selects people who have a working spouse.
- An owner or manager gives a raise to a valuable employee who threatens to leave the company.
- The Canadian Human Rights Act
- includes legal protection for sexual orientation.
- requires comparable worth (or pay equity) for males and females in occupations of equal
difficulty.
- only applies to industries that are federally regulated.
- All of the above*
- The Canadian Human Rights Act and other Canadian equity legislation apply to all except which of the
following groups?
- women
- visible minorities
- Blacks *
- Aboriginal peoples
- One of the major differences for American organizations that operate in Canada is that
- they have duplicated American EEO laws in a different culture.
- the Canadian federal government has less power than the provincial and territorial
governments, which is different from the U.S. where major diversity legislation is federal.*
- there is little legal protection for the rights of people with physical challenges.
- All of the above
- According to the Allard article on the relationship of diversity to the media, which of the following
statements is false?
- In 2013 less than 30% of Americans over 65 years of age regularly used the Internet.*
- In less developed countries, the cell phone has become the primary means of communication.
- Social media such as Twitter, Facebook and blogs, are used by corporations to promote their
products and services.
- Social class and socio-economic status are related to one’s media usage.
- In the article, New Business Opportunities: Changing Consumer Markets (Allard), which of the
following presents viable growth opportunities for businesses?
- The high level of education of Asian Americans
- The rising purchasing power of Black Americans
- The increasing numbers of Hispanics
- All of the above *
- If you are trying to sell a clothing line to mature consumers, which of the following should you avoid
in your promotional messages?
- Telling them that this is new and that they should be trend setters*
- Trying to appeal to their sense of brand loyalty
- Making the message simple and direct
- Promoting the value of your product
- If trying to penetrate the LGBT market to take advantage of its higher disposable income, which of the following is a good strategy to adopt?
- In terms of developing a promotional campaign, it is not necessary to think of the LGBT
market as any different from other groups.
- Do not develop special promotions or special media that appeal to specifically to LGBTs. They
will find this insulting.
- Support gay community events.*
- Limit your promotional expenses because there are few media specific to the LGBT market.
Section VI – Managing Organizational Change & Diversity: Current Issues
- Effective organizational diversity leadership needs to include all of the following elements. According
to research, which is most important?
- Sufficient financial and human resources
- CEO, corporate and board leadership*
- Making change visible
- Evaluation of results
- Diversifying corporate boards
- always leads to better decision making.
- has made better progress in the U.S than in any other country.
- just requires adding a few women and minorities to the board.
- can lead to conflict and gridlock if not properly managed.*
- What makes an ERG (employee resource group) more of a business advantage than an affinity group?
- ERG’s can benefit both the diverse employees and the organization.*
- Affinity group membership is limited just to females and employees of color.
- Affinity group membership often leads to civil rights lawsuits.
- Affinity groups do not allow managers to join.
- The most effective diversity training programs include
- voluntary participation.
- a tie to organizational strategy.
- active learning experiences.
d All of the above.*
- Which of the following statements about supplier diversity programs is false?
- The best programs require certification of ownership by external agencies.
- These programs can provide inroads to new diverse markets.
- They are no longer needed because so many women and minorities now own their own
businesses.*
- They can provide entrepreneurship opportunities for small businesses owned by women,
veterans, and minorities that would not otherwise be available to them.
- In the U.S., the Family Medical Leave Act stipulates that organizations must provide
- paid time off for mothers when they give birth.
- unpaid time off for mothers when they give birth.*
- paid time off for fathers when their wives/partners give birth.
- paid time off when parents adopt.
- In terms of mature workers, which of the following trends is false?
- This age group is healthier and more active than previous generations.
- Most no longer receive company paid pensions.
- In 2012, 50% of the workforce age 65 and older was employed or seeking work.
- They are retiring earlier than previous generations.*
- In terms of the credibility of diversity awards, _______________ is the most important factor in
selecting credible winners.
- transparency, i.e., the openness of the selection process*
- subjectivity
- the number of awards given in each category
- knowing the identity of the organization
- Why do organizations take the time and make the effort to apply for diversity awards?
- The publicity from these awards help to retain diverse employees.
- The recognition may help to attract customers and diverse employees.
- These awards make an organization’s diversity programs more visible.
- All of the above are reasons that organizations apply for diversity award recognition.*
- Workplace bullying is a problem because
- it violates the Civil Rights Act.
- it is increasing. *
- the majority of people who are bullied file lawsuits.
- recent high profile cases have called attention to this issue.
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