Business Strategy And Development Canadian 2nd Edition By Bissonette – Test Bank

TRUE/FALSE.  Write ‘T’ if the statement is true and ‘F’ if the statement is false.

• Hobby-Light is a desk light that lets hobbyists match colour swatches accurately without going outside. It’s like convenient, natural sunlight inside. The lights have high marketing costs, are sold with high dealer margins, and high production costs. Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light. The light is in the introductory stage of the product life cycle.

Answer:  True              False

• Hobby-Light is a desk light that lets hobbyists match colour swatches accurately without going outside. It’s like convenient, natural sunlight inside. The lights have high marketing costs, are sold with high dealer margins, and high production costs. Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light. The light is in the growth stage of the product life cycle.

Answer:       True         False

• Hobby-Light is a desk light that lets hobbyists match colour swatches accurately without going outside. It’s like convenient, natural sunlight inside. The lights have high marketing costs, are sold with high dealer margins, and high production costs. Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light. The light is in the maturity stage of the product life cycle.

Answer:       True         False

• Hobby-Light is a desk light that lets hobbyists match colour swatches accurately without going outside. It’s like convenient, natural sunlight inside. The lights have high marketing costs, are sold with high dealer margins, and high production costs. Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light. The light is in the decline stage of the product life cycle.

Answer:       True         False

• The length of the introductory stage of the product life cycle for a new product is largely determined by product characteristics, such as advantages over substitute products.

Answer:  True              False

• The length of the introductory stage of the product life cycle for a new product is largely determined by the size of the product.

Answer:       True         False

• The length of the introductory stage of the product life cycle for a new product is largely determined by the efficiency of the test marketing.

Answer:       True         False

• The length of the introductory stage of the product life cycle for a new product is largely determined by the product’s marketing mix.

Answer:       True         False

• The advertising strategy during the growth stage of the product life cycle should be to make the mass market aware of brand.

Answer:  True              False

• The advertising strategy during the growth stage of the product life cycle should be to aim at the needs of innovators.

Answer:       True         False