BUSN 9th Edition By Kelly – Test Bank

True / False

1. People marketing involves drawing people to a particular place.
a. True
b. False
ANSWER: False

2. Escribo Marketing LLC holds annual blood donation camps and conducts other similar charitable events in educational institutions. This is an example of people marketing.
a. True
b. False
ANSWER: False

3. The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.
a. True
b. False
ANSWER: True

4. Businesses use customer relationship management (CRM) techniques to deliver value to customers while promoting customer loyalty.
a. True
b. False
ANSWER: True

5. Marketers should only concentrate on creating the actual value of a product.
a. True
b. False
ANSWER: False

6. When it comes to creating customer satisfaction, perceived value is just as important as actual value.
a. True
b. False
ANSWER: True

7. Consumer marketers direct their efforts to customers who are buying products to use either directly or indirectly to produce other products.
a. True
b. False
ANSWER: False

8. Developing specific programs to help customers validate their purchase choices is one way marketers attempt to avoid cognitive dissonance.
a. True
b. False
ANSWER: True

9. A major disadvantage of primary data is that it is usually outdated even before a marketer receives it.
a. True
b. False
ANSWER: False

10. Through the use of technology, marketers can lower costs and deliver greater value to their constomers.
a. True
b. False
ANSWER: True