Integrated Advertising Promotion And Marketing Communications 1st Canadian Edition By Clow – Test Bank

1) Critical Mass can attribute its success to being behind the scenes, creating some of the most compelling and cutting-edge online brand experiences.

1. True
2. False

Answer: a

Diff: 3

Type: TF

Page Reference: 308

Skill: Application

Objective: 11-1

2) Nicole of Critical Mass recommends a blog for anyone in the job market as a way to showcase their ideas and promote themselves to potential employers.

1. True
2. False

Answer: a

Diff: 3

Type: TF

Page Reference: 310

Skill: Application

Objective: 11-1

3) Digital marketing has blurred the lines between traditional marketing functions.

1. True
2. False

Answer: a

Diff: 1

Type: TF

Page Reference: 310

Skill: Concept

Objective: 11-1

4) E-commerce is tightly linked to specific marketing communications in an online environment.

1. True
2. False

Answer: a

Diff: 1

Type: TF

Page Reference: 310

Skill: Concept

Objective: 11-1

5) Digital marketing is the most stable of all the marketing communications.

1. True
2. False

Answer: b

Diff: 1

Type: TF

Page Reference: 311

Skill: Concept

Objective: 11-1

6) Eventually, all devices, such as televisions, radios, computers, and cell phones will be nothing more than devices with a specific IP address.

1. True
2. False

Answer: a

Diff: 1

Type: TF

Page Reference: 311

Skill: Concept

Objective: 11-1

7) Display/space advertising is the least similar to traditional advertising media.

1. True
2. False

Answer: b

Diff: 2

Type: TF

Page Reference: 311

Skill: Concept

Objective: 11-1

8) Display/space advertising places ad messages in front of users.

1. True
2. False

Answer: a

Diff: 1

Type: TF

Page Reference: 311

Skill: Concept

Objective: 11-2

9) Mobile media is a form of display/space advertising.

1. True
2. False

Answer: a

Diff: 2

Type: TF

Page Reference: 311

Skill: Concept

Objective: 11-2

10) Coupons and flyers are a form of display/space advertising.

1. True
2. False

Answer: b

Diff: 2

Type: TF

Page Reference: 311

Skill: Concept

Objective: 11-2