Chapter 11—Creativity, Innovation, and Leadership
MULTIPLE CHOICE
1. A creative idea is considered to be innovative when the idea
a. receives a patent.
b. is put into action.
c. is novel.
d. earns a profit.
ANS: B PTS: 1 REF: p. 339
2. During the insight step of creative thinking, the person
a. gathers supporting evidence for the problem solution.
b. suddenly experiences the problem-conquering solution.
c. dreams up a problem to work on.
d. becomes totally absorbed in the problem.
ANS: B PTS: 1 REF: p. 340
3. A finding about the insight step of creative thinking is that the flash of insight
a. occurs when the person is mentally exhausted.
b. occurs when the person has almost given up on the problem.
c. is usually an almost totally new idea.
d. is usually based on previous ideas.
ANS: D PTS: 1 REF: p. 340-341
4. An intellectual characteristic of creative people is that they
a. are extraordinarily brilliant.
b. tightly focus their interests.
c. tune out the feelings of other people.
d. maintain a youthful curiosity throughout their lives.
ANS: D PTS: 1 REF: p. 344
5. A dominant characteristic of creative workers is a passion for
a. their work.
b. the rewards associated with creative work.
c. working in teams.
d. working in a large bureaucracy.
ANS: A PTS: 1 REF: p. 346
6. With respect to creativity, the maverick is thought to be
a. too arrogant to be creative.
b. the center of creativity.
c. the first to reject the creative ideas of others.
d. a person with a strong need to get credit for his or her ideas.
ANS: B PTS: 1 REF: p. 345
7. A worker has the experience of flow when he or she
a. has a rapid succession of ideas.
b. rapidly corrects personal mistakes.
c. piggybacks on the ideas of others.
d. is totally absorbed in the task at hand.
ANS: D PTS: 1 REF: p. 346
8. In relation to creativity, the formula B = f (P x E) implies that
a. heredity is the biggest contributor to creativity.
b. environment is the biggest contributor to creativity.
c. groups are more creative than individuals.
d. the right environment is necessary to trigger creative behavior.
ANS: D PTS: 1 REF: p. 346
9. To become more creative, it is important to
a. overcome traditional thinking.
b. develop more traditional thinking.
c. redefine traditional thinking..
d. postpone traditional thinking until the final stages of problem solving.
ANS: A PTS: 1 REF: p. 346
10. A business example of thinking outside the box is:
a. People of all ages might respond to advertising
b. Sidewalks can be made out of rubber rather than cement
c. The same story might increase the number of flavors offered
d. Car-wash customers might also want the car to be waxed
ANS: B PTS: 1 REF: p. 347
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