Marketing An Introduction 13th Edition By Gary Armstrong – Test Bank

Chapter 11 Retailing and Wholesaling

1) ________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
A) Sole sourcing
B) Retailing
C) Manufacturing
D) Procurement
E) Warehousing
Answer: B
Diff: 1
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.

2) ________ builds around what P&G calls the “First Moment of Truth” — the critical three to seven seconds that a shopper considers a product on a store shelf.
A) Internal marketing
B) Sole sourcing
C) Warehousing
D) Test marketing
E) Shopper marketing
Answer: E
Diff: 2
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.
AACSB: Analytical thinking

3) ________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
A) Shopper marketing
B) Omni-channel retailing
C) Test marketing
D) Online marketing
E) Consolidation marketing
Answer: B
Diff: 2
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.

4) Stores that provide moderate sales assistance because they carry shopping goods about which customers need a moderate level of information are called ________ retailers.
A) self-service
B) full-service
C) off-price
D) limited-service
E) convenience
Answer: D
Diff: 2
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.
5) Which types of stores are characterized by specialty goods for which customers need assistance and higher operating costs that are passed along to customers as higher prices?
A) self-service stores
B) convenience stores
C) full-service stores
D) discount stores
E) off-price stores
Answer: C
Diff: 2
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.

6) Food Galore is a regional chain of supermarkets in the Midwest. The primary role of the staff is to restock shelves and operate cash registers. Customers locate, compare, and select their groceries and other sundry items. Food Galore is most likely a ________.
A) self-service retailer
B) category killer
C) full-service retailer
D) supermarket
E) pop-up store
Answer: A
Diff: 2
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.
AACSB: Analytical thinking

7) Customers at Carat, a premium jewelry store, are encouraged to make an appointment before a visit so that a customer service representative is assigned to them. These representatives help every customer make a purchase that meets his or her needs and budget after considering numerous options. The different styles and special features of the jewelry are explained to each customer to aid the purchase decision. In this case, Carat is an example of a(n) ________.
A) self-service retailer
B) off-price retailer
C) full-service retailer
D) supermarket
E) convenience store
Answer: C
Diff: 2
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.
AACSB: Analytical thinking

8) Which type of retailer typically carries deep product assortments of narrow product lines?
A) self-service retailers
B) specialty stores
C) warehouse clubs
D) discount stores
E) factory outlets
Answer: B
Diff: 1
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.
9) The American Tie Company, a necktie retailer, offers a deep assortment of men’s neckties. The American Tie Company is best described as a(n) ________.
A) department store
B) supermarket
C) specialty store
D) discount store
E) off-price retailer
Answer: C
Diff: 2
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.
AACSB: Analytical thinking

10) Specialty stores are characterized by ________.
A) the sale of convenience and staple items
B) narrow product lines with deep assortments
C) a wide range of products and categories
D) low prices on a wide range of goods
E) routinely purchased food products and services
Answer: B
Diff: 2
LO: 11-1: Explain the role of retailers in the distribution channel and describe the major types of retailers.