Sports And Entertainment Marketing 4th Edition By Kaser – Test Bank

1. Selling is the direct, personal communication with prospective customers to assess their needs.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.1-1 – LO: 11.1-1

2. Most people involved in sales careers are not paid high salaries.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.1-1 – LO: 11.1-1

3. Continued success of salespeople and the business is based upon establishing long-term relationships with customers that are enhanced with follow-up from the salesperson.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.1-1 – LO: 11.1-1

4. Salespeople who can effectively demonstrate a product can overcome the consumer’s hesitation to buy.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.1-1 – LO: 11.1-1

5. The amount of time spent with an individual customer is not important to the success of a sales associate.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.1-2 – LO: 11.1-2

6. Ticket brokers charge illegal prices for tickets to sports and entertainment events.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.2-1 – LO: 11.2-1

7. Ticketmaster controls the sale of tickets for most venues in the country.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.2-2 – LO: 11.2-2

8. Consumers have a greater chance of getting good seats by purchasing over the Internet instead of waiting in line when tickets go on sale.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.2-2 – LO: 11.2-2

9. Every year, the FBI receives reports of fraudulent ticket sales for the Super Bowl.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.2-2 – LO: 11.2-2

10. Major universities entertain wealthy alumni and other individuals who may contribute money to athletic departments and scholarship funds.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 11.3-1 – LO: 11.3-1