Multiple Choice
1. A webpage link that no longer works is called a _______ link.
a. broken b. live
c. missing d. followed
ANSWER: a
POINTS: 1
REFERENCES: 176
2. A _______ server offers virtual storage for not only your website content, but other files related to your business or personal life.
a. server-side b. browser-side
c. cloud-based d. client-side
ANSWER: c
POINTS: 1
REFERENCES: 178
3. Thousands of web _______ companies, such as those shown in the accompanying figure, offer server space for a fee.
a. designing b. hosting
c. marketing d. advertising
ANSWER: b
POINTS: 1
REFERENCES: 178
4. A _______ web server is one that hosts only your website files.
a. private b. personal
c. dedicated d. anonymous
ANSWER: c
POINTS: 1
REFERENCES: 178
5. A(n) _______ web server hosts multiple websites.
a. dedicated b. baseline
c. dynamic d. shared
ANSWER: d
POINTS: 1
REFERENCES: 178
6. Your operating system’s _______ organizes your documents and files into folders, and you can use it to upload your website files directly from your computer’s hard disk to your host’s web server.
a. command-line b. WYSIWYG
c. FTP client d. file management
ANSWER: d
POINTS: 1
REFERENCES: 180
7. _______ software, such as Microsoft Expression Web, allows you to publish and update your website from within the program.
a. FTP client b. WYSIWYG editor
c. CSS editor d. Distributed CMS
ANSWER: b
POINTS: 1
REFERENCES: 181
8. FileZilla is an example of _______ software.
a. web browser b. web design
c. FTP client d. web testing
ANSWER: c
POINTS: 1
REFERENCES: 182
9. Which of the following is NOT an element that needs to be checked periodically after your website is published to the live server?
a. Confirm that all images are displayed properly. b. Ensure all interactive elements are functioning properly.
c. Make sure that no links are reciprocal. d. Skin the content, especially when it contains schedule or date information that may be time sensitive.
ANSWER: c
POINTS: 1
REFERENCES: 182-183
10. To generate a high volume of traffic to your website, you should use both _______ and traditional promotional techniques.
a. online b. offline
c. word of mouth d. print materials
ANSWER: a
POINTS: 1
REFERENCES: 183
11. The online promotional method that involves applying specific web design and development techniques to webpages to increase the possibility that the webpages will appear near the top of a search results list is called _______.
a. search engine submission b. search engine paid placement
c. search engine optimization d. search engine results modification
ANSWER: c
POINTS: 1
REFERENCES: 184
12. An impressive number of incoming links to your webpages are also part of _______.
a. FTP b. HTML
c. WAI d. SEO
ANSWER: d
POINTS: 1
REFERENCES: 185
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