Marketing 2014, 17th Edition by William M – Test Bank

Chapter 11—Product Concepts

ESSAY

1. What is a product?

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 11-01
NAT: BUSPROG: Reflective Thinking STA: DISC: Product
KEY: Bloom’s: Knowledge

2. Describe and illustrate the four major categories of consumer products.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 11-02
NAT: BUSPROG: Reflective Thinking STA: DISC: Product
KEY: Bloom’s: Knowledge

3. Distinguish between consumer products and business products.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 11-02
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Knowledge

4. Discuss the implications for a firm’s marketing strategy of classifying a product as a convenience, shopping, specialty, or unsought item.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Challenging OBJ: LO: 11-02
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Comprehension

5. Discuss some of the issues a marketer should consider when marketing a shopping product.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-02
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Knowledge

6. Identify and describe the major categories of business products.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-02
NAT: BUSPROG: Communication STA: DISC: Product
KEY: Bloom’s: Knowledge

7. Discuss the dimensions of a product mix.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-03
NAT: BUSPROG: Communication STA: DISC: Product
KEY: Bloom’s: Knowledge

8. Identify the major stages of the product life cycle, and explain how industry sales and profits vary across these stages.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-04
NAT: BUSPROG: Reflective Thinking STA: DISC: Product
KEY: Bloom’s: Knowledge

9. For each product life cycle stage, discuss the strategic implications.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 11-04
NAT: BUSPROG: Analytic STA: DISC: Product
KEY: Bloom’s: Knowledge

10. Explain the major stages of the product adoption process.

ANS:
Answer not provided.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 11-05
NAT: BUSPROG: Communication STA: DISC: Product
KEY: Bloom’s: Knowledge